Guiding Principles

1. Quality comes first. To achieve ultimate customer satisfaction the quality of our products must simply be our number one priority. Excellence and innovation ground the full range of products.
2. Completely satisfied customers are the focus of everything that we do. Our work is done with our customer's needs first in mind. We aim to provide vastly superior products and services than our competition.
3. Setting industry standards are crucial to our success. We strive for excellence in everything we do; in our products; in their safety and value; in our services and human relations; and in our competitiveness and our profitability.
4. Employee involvement is a way of life. We are a team and know the importance of thinking and working as one. We practice giving one another trust and respect.
5. Dealers and suppliers are our partners. The Company must build and maintain mutually beneficial relationships with dealers, suppliers and our other business associates.
6. Integrity is not compromised. The overall conduct of our company worldwide must encompass social responsibility. This will translate into respect, integrity, loyalty and consistently positive contributions to society at large. Global mindedness is always in our vision for the future.
7. We have an excuse-free culture.